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Discussion
William
Gass and David Levi Strauss
Analysis
by Yoko Kanayama
Gass
and Levi Strauss agree that difficulty with integrating text and
image is a function of western culture. To begin this panel discussion
Gass states that western culture has an ability to combine text
with music, either as a separate entity or internally as with
poetry. He explains how poets are expected to consider rhythm,
tempo and the sounds of spoken word when writing. Gass claims
this ability is unparalleled in western culture when integrating
text with image. Arabic, Chinese, and Japanese characters and
calligraphy were given as examples of eastern cultures' facility
for combining image and text.
My
response is that these examples encompass a rather narrow interpretation
of imagery and text. The visual representation of language Gass
refers to as image represents formal concerns with stylization,
development and placement of line, and symbolic shorthand. The
panel did not explore similar elements in western text. These
concerns are reflected in illuminated manuscripts, rudimentary
choices of font, and silhouettes indicating which bathroom is
for men or women. Gass and Levi Strauss did not explain what,
in their examples, qualifies text as image.
It
is my observation that the physical characteristics of any written
foreign language stand out. Furthermore these examples of Arabic
calligraphy and Chinese and Japanese characters evaluate the text
in terms of marks on a page devoid of meaning. This failure to
include meaning ignores the many possible relationships between
evoked and pictorial imagery. Written content can play off pictorial
content, from representational to surreal, the way color and tone
either combine or contrast to define space and form.
Gass'
and Levi-Strauss' terms text and image were used without denotation,
as though universally clear and singular interpretations have
been established. They use these same two terms to describe everything
from opera to advertisement. This oversimplification of terminology
hampered the entire discussion of image and text. Gass and Levi
Strauss referred to cinema and opera as examples of the most successful,
though still flawed, western combinations of image and text. Gass
asserts that for all the multimedia elements employed opera offers
a generally fragmented experience. He explains the spare and fleeting
moments when competing elements combine harmoniously to provide
a holistic and unified experience. This interdependence of elements
in perfect balance is his Utopic combination of text and image.
Both
opera and cinema employ a moving image, an image built up and
sustained over time which functions differently than a still image,
whether it be a photograph, painting or sculpture. Gass and Levi
Strauss did not discuss the difference between a still and moving
image, the setting which directs the relationship between viewer
and image, or the impact of a single image versus a succession
of images.
Levi
Strauss touched upon his observations concerning the combination
of text and photography. Without giving specifics Levi-Strauss
stressed the tendency for artists to combine text and photography
to fill in the gaps of one another: text used to explain an image
which is incomplete or an image used to illustrate what is lacking
in text. What Levi Strauss does not discuss is the ability to
combine text and photography to subvert a viewers experience of
language or invert the relationship between object and observer.
Gass
and Levi Strauss defined the Utopian combination of text and image
as the creation of a unified, cohesive whole such that all elements,
having been considered independently, combine with harmonious
intention. A great deal of time was spent explicating this Utopia,
as well as the impossibility of its attainment. Levi Strauss balances
his belief that Utopian thinking is a type of imagination with
the realization that the only things worth doing are the ones
that are impossible. Lost in this theoretical marrying of
elements was an exploration of a variety of practices. The terms
text and image each encompass a great range of practical application.
What was lacking was a grounded discussion of what can and does
happen when combining text and image, with the terms and practices
specified.
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